We believe every company can reduce its environmental impact. Our job is to help them share this message clearly and attract attention and customers.

CLIENT: FOOTPRINT
STRATEGY
CREATIVE/SONG CREATION
VIDEO PRODUCTION + DIRECTION = SOCIAL MEDIA CAMPAIGN

We were tasked by Footprint to create an original song. So what did we do? We wrangled a former contestant from the VOICE, a socially prominent rapper from Atlanta and a Grammy winning producer to create an anti-plastic anthem. The song became a hit.

Impressions:
2.5 Million views in 2 weeks
Facbook: 269,178
Instagram: 179,460
Promoted: 89,718
100 Native Creates

HOT POCKETS

Click here for video

CLIENT: HOT POCKETS
CREATIVE
PRODUCTION
Hot Pockets created engaging, co-branded content with Snoop Dogg a POCKET LIKE IT’S HOT:
A music video and supporting short - form commercials.

The song mirrored the original and became a hit, bringing in over a billion media impressions.

Total Analytics:
2 Weeks On AD AGE’s Viral Video
400,000 New Facebook Fans
Over 22 Million video views
Over 2 Million App Downloads
Over 1 Billion Media Impressions

BUTTERFINGERS

Click here for video

CLIENT: BUTTERFINGERS
CREATIVE
PRODUCTION
A video of Seth Green’s rant (after a ‘mugging’) was uploaded to youtube, under the guise of a rouge production assistant. The link was seeded to the top 20 entertainment sites.

The results within a week. Triggering fans into a social media frenzy.
-2 Million Views
-40 million media impressions were picked up by unpaid media outlets every hour.
-77 unpaid Media Outlets
-21 TV Outlets

13 short form videos were released introducing an ARG (Alternative Reality Game) over the next 3 weeks, keeping fans entertained and engaged.

SFF was involved in creating the worlds first Comedy Interactive Game for Nestle called “Dude, where’s my bar?”

Total Analytics:
#2 On AD AGE’s Viral Video
#3rd ranked Facebook page amongst consumer products with over 800k fans
Over 15 Million video views
Over 2 Million App Downloads
750 Million Media Impressions