Our ethos and ethics are based on the idea that all companies and brands can lessen their environmental footprint. Our job is to assist them in getting their messaging right, then using that messaging to drive eyeballs and conversions.

CLIENT: FOOTPRINT
STRATEGY
CREATIVE/SONG CREATION
VIDEO PRODUCTION + DIRECTION = SOCIAL MEDIA CAMPAIGN

We were tasked by Footprint to create an original song. So what did we do? We wrangled a former contestant from the VOICE, a socially prominent rapper from Atlanta and a Grammy winning producer to create an anti-plastic anthem. The song became a hit.

Impressions:
2.5 Million views in 2 weeks
Facbook: 269,178
Instagram: 179,460
Promoted: 89,718
100 Native Creates

CLIENT: HOT POCKETS
CREATIVE
PRODUCTION
Hot Pockets created engaging, co-branded content with Snoop Dogg a POCKET LIKE IT’S HOT:
A music video and supporting short - form commercials.

The song mirrored the original and became a hit, bringing in over a billion media impressions.

Total Analytics:
2 Weeks On AD AGE’s Viral Video
400,000 New Facebook Fans
Over 22 Million video views
Over 2 Million App Downloads
Over 1 Billion Media Impressions

CLIENT: BUTTERFINGERS
CREATIVE
PRODUCTION
A video of Seth Green’s rant (after a ‘mugging’) was uploaded to youtube, under the guise of a rouge production assistant. The link was seeded to the top 20 entertainment sites.

The results within a week. Triggering fans into a social media frenzy.
-2 Million Views
-40 million media impressions were picked up by unpaid media outlets every hour.
-77 unpaid Media Outlets
-21 TV Outlets

13 short form videos were released introducing an ARG (Alternative Reality Game) over the next 3 weeks, keeping fans entertained and engaged.

SFF was involved in creating the worlds first Comedy Interactive Game for Nestle called “**Dude, where’s my bar?**”

Total Analytics:
#2 On AD AGE’s Viral Video
#3rd ranked Facebook page amongst consumer products with over 800k fans
Over 15 Million video views
Over 2 Million App Downloads
750 Million Media Impressions